The company had to re-tool and re-tread in order to become sales-centric and a market-ready competitor. The executive team needed a proven sales and marketing professional to help them understand what they needed to do to be competitive with other solutions providers, diversify their revenue base through customer/partner acquisition, enhance their product offering, implement sales processes and functions, re-tool their marketing resources and, finally, get out on the street to sell their services to other target markets.

Solution
Maximum Strategies was hired to develop and write a marketing plan.  As the first step in the process, an assessment was compiled by interviewing every department that would “touch” any sales and marketing efforts, including network operations, quality assurance, customer service, trouble-shooting procedures, invoicing and billing, special applications, etc. 

Armed with previous experience in IVR and automated speech applications, Maximum Strategies published the assessment which identified areas that needed development in order to “level the competitive playing field and exceed it” in relation to the industry and the competitive landscape.Recommendations were made on development initiatives and their prioritization.

Maximum Strategies delivered product development recommendations and strategies, a marketing plan, product marketing concepts, target markets and sales strategies. Once the strategies were identified and put in writing, the client then engaged Maximum Strategies to sell the company’s solutions to system integrators and commercial customers as part of the company’s outsourced sales and marketing services.

Executive Summary
This engagement required and delivered many intangible as well as tangible results----one was being able to help this energetic, high-quality engineering team become sales-oriented and trained to approach and acquire new customers and partners. Executive level personnel and their teams understood how to convert their operations, sales approach and ability to compete for business to be customer-centric and qualifying customer adequately.

For this IVR solutions provider, Maximum Strategies provided the complete package. The company needed a new vision with which to move forward. Maximum Strategies analyzed the industry and [IVR's] competitors in order to find a new direction for development and sales. The sales and customer service departments were retooled to match their new strategy, utilizing Maximum Strategy's experienced sales staff in order to jump start their growth.