| Client Profile:
Description: Small business
Sector: Electronic surveillance solutions
Needs: Marketing Strategies for business improvement
M/S Deliverables: Marketing Strategies Plan |
Situation
This sole proprietor, 11-year old retail shop ran a successful business model based on selling electronic surveillance solutions to both commercial and residential customers. The company wanted to improve their core business as well as expand into a new arena--providing real-time views of important sites in Jerusalem through a subscription-based Web portal. Unsure of how to proceed with their plans, the owner of the business hired Maximum Strategies.
Solution
Maximum Strategies' Quick-Start Marketing Plan provided pragmatic strategies and areas of focus that would keep this sole proprietor on track and beating the competition. Each aspect of the business was reviewed from implementation, sales approaches, customer services and best practices for customer installations.
Executive Summary
The owner of the company used Maximum Strategies Quick-Start Marketing Plan to continually measure his business focus and actions plans to make sure “tunnel vision” would not set in and that he was keenly aware of other initiatives needed to keep his name in front of customers, deliver world-class services and solutions that kept customers coming back.
For the new venture, Maximum Strategies worked to set a price for the Web portal project, and identified key media channels that would be used in reporting on the project and giving the client early publicity. |
